Guides

Guides & resources

Everything we learn about store listings, screenshots and conversion, written down.

A phone screenshot being composed on a bright canvas with indigo caption blocks floating above July 9, 2026 · 2 min read How to Make App Store Screenshots (Free, No Designer Needed) A five-step process for professional App Store and Google Play screenshots, free: clean captures, benefit-led captions, one consistent preset, export at every size. Read the guide A phone shape beside a wide banner card with indigo guides on a bright surface July 7, 2026 · 2 min read Google Play Screenshot Requirements in 2026: Sizes, Formats, Feature Graphic What Google Play really requires in 2026: 2 to 8 screenshots, the ratio and pixel rules, the 4 x 1080px promotion threshold, and the mandatory 1024 x 500 feature graphic. Read the guide Two phone cards on twin pedestals with a beam of light tilting toward the winning one July 5, 2026 · 2 min read A/B Testing Screenshots: Apple PPO vs Google Play Experiments Both stores offer native screenshot A/B testing, with very different rules. How Product Page Optimization and Store Listing Experiments work in 2026, and what to test first. Read the guide A phone card in a soft warning halo turning into a clean approved card in indigo light July 5, 2026 · 2 min read App Rejected Over Screenshots? Fixing Apple Guideline 2.3.3 Fast Guideline 2.3.3 rejections mean your screenshots do not show the app in use. What triggers it, how to fix your set in App Store Connect, and resubmitting without a new build. Read the guide Three phone silhouettes of increasing size with soft indigo measurement guides on a light background July 5, 2026 · 2 min read App Store Screenshot Sizes in 2026: Every Dimension That Matters The exact App Store screenshot sizes for 2026: the required iPhone 6.9-inch and iPad 13-inch dimensions, what is optional, formats, limits and a workflow that scales. Read the guide A row of translucent tool cards on a bright surface, one glowing softly indigo July 5, 2026 · 2 min read Best Free App Store Screenshot Generators in 2026 (Honest Comparison) A no-spin comparison of free screenshot tools in 2026: LookFrame, Previewed, AppMockUp, AppLaunchpad, Figma and Canva, including when each one is the wrong choice. Read the guide Three glass machines in a row passing a glowing phone card along a bright assembly line July 5, 2026 · 2 min read Fastlane vs Figma vs a Web Generator: the Indie Screenshot Workflow Fastlane captures, Figma designs, a web generator industrializes. Who does what in a store screenshot pipeline, and the combination that works for localized apps. Read the guide A single large phone card under a bright spotlight ahead of a row of dimmer cards July 5, 2026 · 2 min read The First Screenshot: Where the Install Decision Actually Happens Your first screenshot appears in search results, at thumbnail size, and moves conversion by 15 to 30 percent alone. What belongs on slide one and what never should. Read the guide A wide luminous banner card floating above a phone, its center kept clear inside soft indigo guides July 5, 2026 · 2 min read Google Play Feature Graphic: Size, Safe Zone and Design Rules (2026) The feature graphic is mandatory: exactly 1024 x 500, no transparency, essentials inside the ~860 x 480 safe zone. The rules, the crops, and why localizing it pays. Read the guide A row of eight phone cards fading in brightness from a radiant first card to dim final ones July 5, 2026 · 2 min read How Many Screenshots Should You Upload? (Apple's 10, Google's 8) The App Store allows 10 screenshots, Google Play 8, and Play punishes fewer than 4. What the limits really are, what attention data says, and the sensible default. Read the guide One phone design radiating into several translated variants as light glass cards July 5, 2026 · 2 min read How to Localize App Store Screenshots (Without Losing a Week) Localized screenshots lift conversion by 33 to 36 percent. The workflow to design once and export every language, device and size, plus the pitfalls that waste your time. Read the guide Five floating caption bars of light in different shapes above a phone card on a bright stage July 5, 2026 · 2 min read Screenshot Captions That Sell: 5 Formulas With Examples Five caption formulas that survive thumbnail size and double as search keywords: verb plus outcome, the number, the question, the objection killer, before and after. Read the guide A lens of light scanning glowing caption lines above a phone card on a bright background July 5, 2026 · 2 min read Apple Reads Your Screenshots Now: Captions as ASO Keywords Since 2025 Apple indexes the text inside App Store screenshots. How caption OCR changes your ASO, and how to write captions that convert humans and rank in search. Read the guide Three framed app screenshots with bold captions on an indigo gradient background May 25, 2026 · 2 min read The 2026 guide to App Store & Play Store screenshots that convert Your store screenshots are the single most important asset in your app marketing. They're what 80% of users see before deciding to install. Here's how to get them right. Read the guide